From the first call to a phone that rings on its own. Plain terms, no dashboard tour.
A campaign gets built once, then nobody touches it again for months.
The ad points at a homepage built to look nice, not to turn a click into a booked estimate.
A lead comes in and sits in an inbox for hours while a competitor calls first.
The ad looks like every other ad in the trade, so nobody stops scrolling for it.
The account gets checked every week, not once a month. The page the ad points to is built to convert, not just to look good. And every lead gets a text and an email back within minutes, so the follow-up is never the thing that loses the job.
Accounts set up, conversion tracking connected, campaign structure built around your service area, the page ready to catch clicks. Nothing launches until the tracking is confirmed working.
Campaigns enter the platform's learning phase and the first leads start arriving. I check the account daily and adjust weekly while the data builds.
Targeting and creative get refined against real cost-per-lead numbers, not guesses. By day ninety you have a clear read on what a booked job costs, and that's when we talk about scaling.
That's also the deal on the term. Ninety days, because that's what proving it takes. We renew when it's working, not before.